(Overview)
A series navigating the new realities of leadership for C-level executives, presented as an interactive experience. Each episode features original interactive reports, videos and podcast with leading experts, infographics and client stories.
A new frog series for innovative leaders
(The goal)
Build awareness and engagement with CeXO/CMOs, position frog as partner to the C-suite; starting with their client base.
(Approach)
We created a DLS that ensures scalability by the use of building blocks and a consistent style. The system provides text and image layouts, data representations, charts, quotes, media blocks, interactive engaging blocks and guidelines to create several tailored experiences with the same visual style.
(Outcome)
Thanks to the systematic approach, 6 episodes of the series had been released in the last years in an easy, fast and visually coherent way.
